Thousands of people visit hypermarkets every day, but products in a range, as a rule, are not unique. Therefore, advertisers need to focus on the channels of interaction with potential clients.

In this case, mobile advertising is the most effective channel of communication. The modern user apply the mobile device about 300 times a day – not only for reading news and communicating in social networks, but also for finding information about goods and services.

Targeting in the Mobile Advertising Platform BYYD allows covering the audience according to the main socio-demographic characteristics and also location. Clients, who are closely located, will be able not only to see advertising on mobile devices, but also immediately go shopping to your point of sales.