We develop an advertising format on the BYYD side: Banners, RichMedia, Native We adapt videos for platform spec for free.
More than 90% viewability and Brand Safety guarantee
The advantage of mobile app advertising is that ad creatives are displayed on top of content, thus ensuring the maximum viewability percentage. There is no chance of being shown next to inappropriate content or ads from other brands.
Own DMP BYYD, based on which we created an internal anti-fraud system. Analysis of all incoming bid requests, checking the data history for a specific Device ID — participation in the auction only with verified devices. Thus, the lack of bot traffic is explained by two-way control - from the side of the SSP and the BYYD platform side.
Ads in apps are not blockable
Unlike browsers, there is no way for apps to block ad creatives.
Opportunity to conduct brand-lift research
This research can measure brand awareness among the new audience who saw the banner ad. We can also conduct a study on the percentage of recognition among competitors' brands.
Transparent analytics system
We support absolutely all tracking systems (DoubleClick, Adriver, Weborama, Sizmek, IAS, MOAT, AppsFlyer, AppMetrica, etc.). Integration via API to Google Analytics / Yandex.Metrica, which allows for complete optimisation for post-click indicators.
The mobile manager monitors the traffic coming to the landing page through analytics systems (Google Analytics, Yandex.Metrica and other tracking systems) in real-time. Seeing all the data in the context of applications, the mobile manager leaves only the most relevant ones based on the assigned KPIs.
Tracking by Device ID and Retargeting
Each mobile device has a unique identification number. Device ID allows you to get an idea about the user's actions in the application and then personalise ads for him. After the advertising campaign, we can transfer to the customer the Device ID of all users who saw the banner/clicked on the banner for retargeting.