Advertising campaign
BMW: products for children
Tasks:
Promotion of BMW products for children
Instruments:
Banners, AdRiver, optimization on sources
Geo:
Russian Federation
Implementation
Targeting
We applied a combination of targets on categories of applications and interests to find car owners, who has small children, considering the specificity of the product
Difficulties
We used only banners in the campaign, that had a negative impact on CTR and cost of click
Result
Despite the difficulties, we have managed to reach high CTR for such type of creatives and exceed the plan by 14%
CTR - 0,59%
Device manufacturers
Operating system
Screenshots of placements
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