Case Weber – BYYD
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Tasks:

• Increase the brand recognition of Weber construction chemicals
• Attract the users to the product webpages

Instruments:

• 9 fullscreen banners
• 3 videos
• Optimisation by apps, CTR

Geo:

Turkey

Implementation

CREATIVES

During the campaign, we used nine fullscreen banners promoting different types of construction chemicals such as tile adhesives, grouts, waterproofing systems, thermal insulation, interior & exterior paints etc... Each banner led to the corresponding product landing page. In addition, we ran three video clips about the brand and led the users to the brand homepage.

Daily optimisation

We carried out the optimisation of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.

TARGETINGS

To reach the targeted audience, we used the following mix of targeting tools:
Socio-demographic: Male/Female 25-55 years old
User interests:
• Sale/purchase of houses/apartments
• For home and garden
• Home repairs
• Interior finishing works (decoration)
• Home decoration and furniture purchase + Interests by high-income level

Result

Fullscreen banners
Click plan 21 531
Click fact 23 161
Total number of impressions 1 588 605

Video
Click plan 4 352
Click fact 6 272
Total number of impressions 166 342

Devices

Device manufacturers (top 5)

36%
Samsung
19%
Apple
9%
Xiaomi
8%
Oppo
5%
Realme

Screenshots of placements

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