Target Audience

In order to reach a relevant audience, we combined socio-demographic targetings with the interests of categories such as healthy lifestyle, vitamins, sport, physical exercises, swimming, yoga, healthy food, gyms, etc

Production

Our production team had created a Rich Media banner with an animation for the campaign

Optimization

Throughout the entire period of the advertising campaign optimization was carried out according to the statistics of the BYYD platform in conjunction with the statistics of Google Analytics. A pool of apps was selected daily, sessions from which gave the best behavioral indicators on the website that met the conditions established by KPIs