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Tasks:

Announcement of a raffle of 1 million and 50 prizes, stimulating the target audience to take part in that

Instruments:

• Fullscreen banner
• Targeting by interests, socio demographic targetings
• Google Analytics, optimization by apps used

Geo:

Supergeo around the Shopping Mall

Implementation

Target Audience

In order to reach a relevant audience in the main part of the campaign, we combined socio-demographic targetings (M/F 25+) and GEO targetings (SuperGEO targeting around the shopping mall), and also used the interests of categories such as shopping, fashion, shoes, cosmetics, jewelry, gifts, home decoration, electronics, etc

Optimization

Throughout the entire period of the advertising campaign, optimization was carried out according to the statistics of the BYYD platform in conjunction with the statistics of Google Analytics. A pool of apps was selected daily, sessions from which gave the best behavioral indicators on the website that met the conditions established by KPIs.

Result

The campaign was running for 3 months.

• Clicks to the website: plan — 28 245, fact — 29 150 (overachieved by 3%)
• Sessions — 20 960 (divergence of clicks / sessions – 29%)
• The average time on the website is 1:10
• Bounce rate – 41.87%

CTR1.65%

Devices

Device manufacturers

45.77%
Apple
14.07%
Samsung
7.20%
Doogee
4.34%
Huawei
3.70%
Xiaomi
24.92%
Others

Screenshots of placements

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