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Tasks:

Informing target audience about special offer. Customer awareness.

Instruments:

Rich Media interactive banners. Landing page. Optimization on CTR. Black list. Google Analytics.

Geo:

Russian Federation

Implementation

Selection of instruments

To demonstrate specifics of Geberit equipment (and suspension pan) our production team developed Rich Media interactive format: user was proposed to erase “upper layer” to see features of Geberit product.

Landing page

Also our team developed Landing page with information about product and button leadin to web-site.

Optimization and analytics

Mobile manager carried out an optimization on CTR during campaign. Moreover, we set Google Analytics on landing page to check post-click behaviour of users.

Result

Overfulfillment on impressions 28%

Frequency cap 1.46

CTR6%

Devices

Operating system

89%
Android
11%
iOS

Device manufacturers

31%
Samsung
24%
Others
16%
Sony
11%
Apple
11%
HTC
7%
Lenovo

Screenshots of placements

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