Informing target audience about special offer. Customer awareness.
Rich Media interactive banners. Landing page. Optimization on CTR. Black list. Google Analytics.
Russian Federation
To demonstrate specifics of Geberit equipment (and suspension pan) our production team developed Rich Media interactive format: user was proposed to erase “upper layer” to see features of Geberit product.
Also our team developed Landing page with information about product and button leadin to web-site.
Mobile manager carried out an optimization on CTR during campaign. Moreover, we set Google Analytics on landing page to check post-click behaviour of users.
Overfulfillment on impressions 28%
Frequency cap 1.46
