Advertising campaign
Geberit
Tasks:
Informing target audience about special offer. Customer awareness.
Instruments:
Rich Media interactive banners. Landing page. Optimization on CTR. Black list. Google Analytics.
Geo:
Russian Federation
Implementation
Selection of instruments
To demonstrate specifics of Geberit equipment (and suspension pan) our production team developed Rich Media interactive format: user was proposed to erase “upper layer” to see features of Geberit product.
Landing page
Also our team developed Landing page with information about product and button leadin to web-site.
Optimization and analytics
Mobile manager carried out an optimization on CTR during campaign. Moreover, we set Google Analytics on landing page to check post-click behaviour of users.
Result
Overfulfillment on impressions 28%
Frequency cap 1.46
CTR - 6%
Device manufacturers
Operating system
Screenshots of placements
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