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Tasks:

Informing target audience about special offer "Carefree gifts". Brand awareness. Attraction of new customers.

Instruments:

Full set of banners. Landing page. Optimization on CTR. Black-list. Google Analytics.

Geo:

Russian Federation

Implementation

Landing page

Our production team developed landing page for this advertising campaign. Users could get more information and calculate the price for delivery.

Optimization

During ad campaign our mobile managers carried out an optimization on CTR and made a black-list of apps.

Google Analytics

We set Google Analytics on the landing page. It helps us to track post-click behaviour and carry out an optimization.

Result

Time on the web-page 1:08

Bounce rate 57.16 %

Overfulfillment on clicks 7%

CTR1,29%

Devices

Operating system

81%
Android
11%
iOS
8%
Windows Phone

Device manufacturers

31%
Others
29%
Samsung
15%
Alcatel
14%
Lenovo
11%
Apple

Screenshots of placements

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