Case Brita – BYYD
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Tasks:

• Increasing brand and product awareness
• Attracting the users to the nearest distribution points
• Stimulating the target audience to purchase a product

Instruments:

• Fullscreen banner
RichMedia with route planning
• Optimisation by apps, CTR

Geo:

Adana, Aksaray, Ankara, Aydın, Balıkesir, Burdur, Bursa, Çorlu, Denizli, Diyarbakır, Erzurum, Eskişehir, Gaziantep, Gebze, Giresun, Hatay, İstanbul, İzmir, Kahramanmaraş, Kayseri, Konya, Malatya, Manisa, Mardin, Mersin, Mugla, Sakarya, Samsun, Şanlıurfa, Tekirdağ, Tokat, Trabzon, Van, Zonguldak

Implementation

Targeting

To reach the targeted audience, we used the following mix of targeting tools:
Socio-demographic: Female 25-45 years old

User interests:
• Healthy lifestyle
• Healthy foods
• Food & Drink
• Fitness
• Sports
• Running/jogging
• Family and parents
• Children

Creatives

During the campaign, we used two types of banners. Static fullscreen banners led the users to the product page. The rich media banner with route planning mechanics directed the user to the nearest A101 chain store to buy the product with a discount.

Daily optimisation

We carried out the optimisation of the advertising campaign according to BYYD platform statistics. Our managers selected only the placements with the highest metrics during the campaign to achieve the best cost per click and results.

Result

Fullscreen banners:
Click plan 10 000
Click fact 10 971
Total number of impressions 545 695

Rich media:
Click plan 10 000
Click fact 10 558
Total number of impressions 447 501
Route planning button clicked 1 159

Devices

Device manufacturers (top 5)

11%
Xiaomi
11%
Huawei
38%
Samsung
21%
Apple

Screenshots of placements

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