1st Flight

This campaign’s goal was to reach as many relevant users as possible so we could collect the device IDs for retargeting during the second flight of the campaign, which is why we used Fullscreen interstitials. In order to get to the target audience we used socio-demographic targetings together with the relevant user interests such as furniture, buying houses and apartments, decorating, etc. We also chose the users that had certain level of income

2nd Flight

Getting to the the target audience during the second part of the campaign we used the Rich Media banners with a button which led to the website of the client