Now the category of entertainment is the most fast-growing and progressive segment. This product belongs to the mass consumption, therefore it is very important to choose those channels of interaction, which will distinguish advertisers among competitors.
Opportunities of the Mobile Advertising Platform BYYD allow you to place advertising banners in topical apps, and because of it, advertising is perceived as a component of the content and doesn't look obtrusive. Using links on banners, users can quickly buy the ticket and plan the leisure, without being beyond the familiar mobile environment.
Targeting on age, gender and interests allows you to filter and envelope only the audience that will be interested in the entertainment category.