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Tasks:

The announcement of the premiere of the film Fantastic Beasts and Where to Find Them. Ticket sales upturn.

Instruments:

Full set of banners. Rich Media interactive format. 3 video clips. Targeting on interests.


Geo:

Russian Federation

Implementation

Formats

Our production team developed a set of banners and Rich media banners for this advertising campaign.

Targeting

To reach target audience our mobile managers set targeting on users’ interests: films, thriller, action movie, etc.

Optimization

We carried out an optimization on traffic sources. Created a white-list of apps with hihg CTR. Our mobile managers used statistics from Google Analytics to carry out post-click optimization.

Result

Due to optimization we managed to achieve high rates.

Reach over 340 000 unique users

View depth 1.12

Average time on web-page  3.34 m

Bounce rate 46.19%

Unique users>340 000

Devices

Operating system

95%
Android
5%
iOS

Device manufacturers

45%
Samsung
21%
Lenovo
13%
Others
9%
Nokia
7%
Alcatel
5%
iPhone

Screenshots of placements

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