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Tasks:

The announcement of the premiere of the film Bye Bye Man. Ticket sales upturn.

Instruments:

Fullscreen banners. Landing page. White-list. Google Analytics. CPC pricing model.

Geo:

Hyper GEO on Universities

Implementation

Landing page

Our production team developed a landing page for this advertising campaign with the information about film and call-to-action button "buy ticket".

Targeting

To reach target audience we used targeting on age, hyper GEO and white-list of mobile apps.

Optimization and post-click analyses

The statistics received from GA helped us to track post-click behaviour and carry out an optimization on traffic sources.

Result

Bounce rate 7.76 %

Time on the web-page 54 sec

Unique users 92%

Overfulfillment on clicks 6%

CTR2,23%

Devices

Operating system

78%
Android
22%
iOS

Device manufacturers

36%
Samsung
23%
Others
22%
Apple
9%
Lenovo
5%
Huawei
5%
Sony

Screenshots of placements

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