The announcement of the premiere of the film Suicide Squad. Ticket sales upturn.
There were 3 video clips:
Skippable: 20 sec
Unskippable: 10 and 15 sec
Full set of banners
Optimization on CTR
For this advertising campaign we used all available formats: banners, video and Rich Media. Our production team developed a set of Rich Media banners and 2 set of banners to inform users about premiere and release of the film.
We carried out an optimization during on traffic sources to improve traffic quality.
Due to optimization and applying all available formats we managed to achieve high rates.
Video 6.96 %
Rich Media 5.51 %
Banners 2.17 %