Advertising campaign
Suicide Squad
Tasks:
The announcement of the premiere of the film Suicide Squad. Ticket sales upturn.
Instruments:
There were 3 video clips:
Skippable: 20 sec
Unskippable: 10 and 15 sec
Full set of banners
Rich Media
Optimization on CTR
Skippable: 20 sec
Unskippable: 10 and 15 sec
Full set of banners
Rich Media
Optimization on CTR
Geo:
Russian Federation
Implementation
Selection of Instruments
For this advertising campaign we used all available formats: banners, video and Rich Media. Our production team developed a set of Rich Media banners and 2 set of banners to inform users about premiere and release of the film.
Optimization
We carried out an optimization during on traffic sources to improve traffic quality.
Result
Due to optimization and applying all available formats we managed to achieve high rates.
CTR
Video 6.96 %
Rich Media 5.51 %
Banners 2.17 %
CTR - 6,96%
Device manufacturers
Operating system
Screenshots of placements
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