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Tasks:

The announcement of the premiere of the film Suicide Squad. Ticket sales upturn.

Instruments:

There were 3 video clips:
Skippable: 20 sec
Unskippable: 10 and 15 sec
Full set of banners
Rich Media
Optimization on CTR

Geo:

Russian Federation

Implementation

Selection of Instruments

For this advertising campaign we used all available formats: banners, video and Rich Media. Our production team developed a set of Rich Media banners and 2 set of banners to inform users about premiere and release of the film.

Optimization

We carried out an optimization during on traffic sources to improve traffic quality.

Result

Due to optimization and applying all available formats we managed to achieve high rates.

CTR

Video 6.96 %

Rich Media 5.51 %

Banners 2.17 %

CTR6,96%

Devices

Operating system

76%
Android
16%
iOS
8%
Windows

Device manufacturers

31%
Samsung
29%
Others
16%
Apple
15%
Lenovo
5%
Asus
4%
Sony

Screenshots of placements

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