The announcement of the premiere of the film A Monster Calls. Ticket sales upturn.
Full set of banners. Targeting on age and interests. White-list of apps. Targeting on interests and apps categories.
Our mobile-managers launched a campaign one week before premiere of the film in Russia to increase awareness of a target audience. The second stage of campaign took place after premiere to upturn sales of tickets and attraction of audience to the cinema.
Our production team developed 2 set of banners for 2 stages of the campaign. To reach target audience we used targets on interests and apps categories. Our mobile-managers also formed white-list of mobile apps.
Frequency cap 1.6