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Tasks:

The announcement of the premiere of the film A Monster Calls. Ticket sales upturn.

Instruments:

Full set of banners. Targeting on age and interests. White-list of apps. Targeting on interests and apps categories.

Geo:

Russian Federation

Implementation

Announcement

Our mobile-managers launched a campaign one week before premiere of the film in Russia to increase awareness of a target audience. The second stage of campaign took place after premiere to upturn sales of tickets and attraction of audience to the cinema.

Selection of instruments

Our production team developed 2 set of banners for 2 stages of the campaign. To reach target audience we used targets on interests and apps categories. Our mobile-managers also formed white-list of mobile apps.

Result

CTR 1.41%

Frequency cap 1.6

CTR 1,41%

Devices

Operating system

74%
Android
26%
iOs

Device manufacturers

29%
Samsung
26%
Apple
19%
Lenovo
11%
Sony
9%
Huawei
6%
Others

Screenshots of placements

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