Advertising campaign
War dogs
Tasks:
The announcement of the premiere of the film War Dogs. Ticket sales upturn
Instruments:
Fullscreen banners. Video clips. Optimization on CTR. Black-list
Geo:
Russian Federation
Implementation
Formats
Our production team developed a set of fullscreen banners.We set link on banners which lead to the website where user could get information about film, watch trailer and buy tickets.
Optimization
Mobile managers carried out an optimization on traffic sources and formed black-list of mobile apps with low CTR.
Post-release endorsement
After premiere we launched advertising campaign with targeting on iOS informing people about release of film in iTunes.
Result
Due to optimization we managed to achieve overfulfillment on clicks 5%
Average CTR on video 5.44%
Frequency cap per user per day = 2.19
CTR - 5.44%
Device manufacturers
Operating system
Screenshots of placements
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