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Tasks:

The announcement of the premiere of the film War Dogs. Ticket sales upturn

Instruments:

Fullscreen banners. Video clips. Optimization on CTR. Black-list

Geo:

Russian Federation

Implementation

Formats

Our production team developed a set of fullscreen banners.We set link on banners which lead to the website where user could get information about film, watch trailer and buy tickets.

Optimization

Mobile managers carried out an optimization on traffic sources and formed black-list of mobile apps with low CTR.

Post-release endorsement

After premiere we launched advertising campaign with targeting on iOS informing people about release of film in iTunes.

Result

Due to optimization we managed to achieve overfulfillment on clicks 5%

Average CTR on video 5.44%

Frequency cap per user per day = 2.19

CTR5.44%

Devices

Operating system

89%
Android
8%
iOS
3%
Windows Phone

Device manufacturers

34%
Samsung
32%
Others
19%
Lenovo
8%
Apple
7%
Asus

Screenshots of placements

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