Mobile devices are important part of modern life. Navigators, radars and VCRs were replaced by smartphones. There are a wide range of apps for motorists. Showing advertisement in this kind of apps makes information about automarket more relevant for users.
Automobiles and its repair parts are specific products for drivers, the selection of which is very meticulous process. Mobile-managers in BYYD implement targeting on interests and socio-demographic parameters in order to cover demanded audience and show advertisement to people who are interested in it.
Our team works on developing of a very popular interactive format – Rich Media, which provides 360 overview of carcase and interior of a car. With the help of such realistic visualization the potential client will be able to appraise all facilities and privileges of a car being out of auto show. The time spent for purchase in car show will be reduced and customer loyalty will be enlarged.