• Raising awareness about the I20 model
• Attracting users to the landing page
• Interest-based targeting
• Fullscreen
• Configuring relevant interests and app categories
• Optimization: SSP, categories, applications
• Google Analytics 4
The project was implemented in collaboration with Hyundai Auto Kazakhstan distributor.
For precise and effective targeting of advertising messages, we used two types of targeting:
based on socio-demographic parameters и and relevant user interests.
Interests:
| • Cars • Buying/selling cars • Driving • Car parts • Car maintenance • Car repair • Transport insurance • Used cars |
• Sedans • Hatchbacks • Crossovers • SUVs • Income level interests • Personal finance • Money, investments • Business |
Optimization:
The advertising campaign was optimized based on the statistics from the BYYD platform in conjunction with Google Analytics. During the campaign, applications were selected from which the traffic provided the best post-click metrics: a low bounce rate, high site engagement duration, page view depth, and goal achievement. Daily manual optimization helped achieve a CTR higher than the planned value.
Impressions:
Clicks: 6 777
Throughout the entire campaign, we were able to reach 307 082 users.
Behavioral metrics data:
Time on site: 00:01:29 (Excellent time on site, average for mobile channel is 30 seconds)
Sessions: 4 439
Bounce rate: 14,2% (Thanks to optimization, a low bounce rate was achieved, with an average of 40-50% for the mobile channel)
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