• Increasing brand awareness
• Increasing awareness of Hyundai Black Friday
• Expanding product knowledge
• Stimulating the target audience to make a purchase
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Configuring relevant interests and app categories
• Optimization: SSP, categories, apps
• Yandex.Metrica
The project was implemented in collaboration with Hyundai Auto Kazakhstan distributor.
For precise and effective targeting of advertising messages, we utilized two targeting approaches:
based on socio-demographic parameters and relevant user interests.
Socio-demographic parameters:
• Male/Female, aged 25-55 years
Interests:
| • Automobiles • Buying/selling cars • Driving • Luxury cars • Sedans • Hatchbacks • International travel |
• Business trips • Crossovers • SUVs • Financial interests: Investments, financial planning, money management • Business • Frequent flyers • Cruise vacations |
Optimization:
The advertising campaign was optimized based on data from the BYYD platform in conjunction with Yandex Metrica. Throughout the campaign, applications were selected based on their ability to generate optimal post-click metrics, including a low bounce rate, extended time spent on site, deep site engagement, and goal achievement.
Daily manual optimization efforts were employed to achieve a CTR higher than the planned value.
At the end of the advertising campaign, we were able to get the following numbers:
Clicks – 14 903
CTR:
Actual – 2, 13% (Plan – 2,00%)
Throughout the entire period, we managed to reach 178 415 unique users.
Behavioral metrics data:
Time on site – 00:02:57
Sessions – 10 026
Bounce rate – 21,2%
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