• Increasing brand awareness
• Enhancing awareness of the Jac J7 model
• Expanding product knowledge
• Encouraging the target audience to make a purchase
• Targeting based on socio-demographic characteristics
• Targeting based on interests
• Setting relevant interests and categories of apps
• Optimization: SSP, categories, apps
• Yandex.Metrica
The project was implemented in collaboration with the dealer
For precise and effective targeting of advertising messages, we utilized two targeting methods:
based on socio-demographic parameters and relevant user interests.
Interests:
| • Cars • Buying/Selling Cars • Driving • Car Parts • Car Maintenance • Car Repair • Transport Insurance • Used Cars • Sedans • Hatchbacks • Crossovers • SUVs • Income Level Interests • Personal Finance • Money, Investments • Business • Children • Family Vacation |
• Travel • Adventures • Career Development Efforts • Skills Enhancement Courses • Charitable Donations • Traveling • International Travel • Frequent Flyers • Jewelry • Self-Improvement • Personal Finance • Skiing • Alpine Skiing • Snowboarding • Snowmobiles • Spa • International Banking Products for Individuals |
Socio-demographic parameters:
• M/F 26-48 years old
Optimization:
The advertising campaign was optimized based on the statistics provided by the BYYD platform in conjunction with Yandex Metrica. During the campaign, applications were selected based on their ability to generate optimal post-click metrics: low bounce rate, high session duration, deep site engagement, and goal achievement.
Through daily manual optimization efforts, we were able to achieve a CTR above the planned target.
At the end of the advertising campaign, we were able to get the following numbers:
Impressions:
Clicks: 49 019
Throughout the entire period, we managed to reach 1 062 474 unique users.
Behavioral metrics data:
Sessions – 33 827
Time on site – 00:02:14
Reach – 1 062 474
Bounce rate – 15,4%
TOP:
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