• Raising awareness about the Seltos model
• Attracting users to the landing page
• Interest-based targeting
• Fullscreen
• Configuring relevant interests and app categories
• Optimization: SSP, categories, applications
• Yandex.Metrika
The project was implemented jointly with the distributor Allur
To accurately and effectively address an advertising message, we used two targeting methods: by socio-demographic parameters and by relevant user interests.
| Interests* • Cars • Buying/selling cars • Driving • Auto Parts • Car maintenance • Car repair • Transport insurance • Used cars • Sedans • Hatchbacks • Crossovers • SUVs • Interests by income level • Personal finance |
• Money, investments • Business • Frequent flyers • Cruise holidays • Traveling abroad • Business trips • Jewelry • Luxury cars • Children • Family holidays • Travel • Adventures • Travel • Traveling abroad • Frequent flyers |
Optimization:
The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform in conjunction with Yandex. Metrica. During the campaign, applications were selected, the traffic from which gave the best post-click indicators: a small percentage of failures, a high duration of stay on the site, depth of site browsing, and achievement of goals. With the help of daily manual optimization, it was possible to reach a CTR above the planned value.
Impressions:
Clicks: 44 293
During the period of the Republic of Kazakhstan, it was possible to reach more than 1 472 167 users
Behavioral data:
Sessions: 23 835
Time on the site: 00:02:02 (Excellent time on the site, on average on the mobile channel from 30 seconds)
Failures: 19,2% (Thanks to optimization, we managed to get a low % of failures, on average on the mobile channel 40-50%)
Coverage: 1 472 167
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