• Brand recognition improvement
• Increasing awareness of the Jac model range
• Expanding product knowledge
• Encouraging the target audience to make purchases
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Setting up relevant interests and categories of apps
• Optimization: SSP, categories, apps
• Yandex.Metrica
The project was implemented in collaboration with the dealer
For precise and effective targeting of advertising messages, we utilized two targeting methods:
based on socio-demographic parameters and relevant user interests.
Interests:
| • Cars • Buying/Selling Cars • Driving • Car Parts • Car Maintenance • Car Repair • Transport Insurance • Used Cars • Sedans • Hatchbacks • Crossovers • SUVs • Income Level Interests • Personal Finance • Money, Investments • Business • Children • Family Vacation |
• Travel • Adventures • Career Development Efforts • Skills Enhancement Courses • Charitable Donations • Traveling • International Travel • Frequent Flyers • Jewelry • Self-Improvement • Personal Finance • Skiing • Alpine Skiing • Snowboarding • Snowmobiles • Spa • International Banking Products for Individuals |
Socio-demographic parameters:
• M/F 26-48 years old
Optimization:
The advertising campaign was optimized based on BYYD platform statistics in conjunction with Yandex Metrica. During the campaign, applications were selected based on their post-click performance: low bounce rates, high website engagement duration, page depth, and goal achievement. Daily manual optimization helped achieve a higher CTR than planned.
At the end of the advertising campaign, we were able to get the following numbers:
Impressions:
Clicks: 60 796
Throughout the entire period, we managed to reach 909 020 unique users.
Behavioral metrics:
Sessions — 40,172
Time on site — 00:01:11
Bounce rate — 33.2%
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