Case Whiskas – BYYD
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Tasks:

• Announcement of the action for the Day of Animals
• Attracting users to the site
• Encouraging users to register checks and participate in the prize draw

Instruments:

• RichMedia
• Targeting by social-demographic characteristics and interests

Geo:

Kazakhstan

Implementation

To reach the target audience of pet owners we used targeting according to the following interests:
• Pet care
• Pets, animals
• Cats
• Pedigree animals (pet show, breeding, sports), etc.

Production

Our Production department has developed an interactive creative with interaction mechanics. The user was asked to feed the pets with Whiskas and Pedigree. Go to RichMedia

Result

We managed to get that behavioral indicators as a result of the advertising campaign:
time on site – 1 мин 45 сек
bounce rate – 25,75%
registration – 115
Coverage – 600 000

CTR2,23%

Devices

Device manufacturers (top 5)

54%
Samsung
13%
Xiaomi
9%
Huawei
6%
Oppo
4%
Apple

Screenshots of placements

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