• Online optimization by the CTR, apps and SSP
• Google Analytics
• Targeting by interests
Duration
This campaign was running for 2 weeks
Targetings
In order to reach the target audience, we targeted people by the relevant interests connected to health, sport, martial arts, etc
Optimization
We daily optimization for the campaign and chose the best performing apps in order to attract the most interested users to the website
Google Analytics
The optimization was done with the help of the BYYD platform statistics as well as the reports from GA. During the campaign we collected the apps that showed the best post-click behaviour on the website
Due to the high quality optimization we could overfulfill the needed KPIs
Impressions
Plan — 627 500
Fact — 679 906
Overfulfilled by 8% within the budget
Clicks
Plan — 9413
Fact — 10287
Reach
During the campaign we could reach 272 062 unique users
Sessions — 6502
Average time on the website was planned to be not less than 40 seconds and we managed to get it up to 1 minute 29 seconds which is twice more than expected by the client
CTR
Plan — 1.50%
Fact — 1.51%
Bounce rate
Plan — not more than 40%
Fact — 19%
Gender distribution
Male — 31%
Female — 69%
Age distribution
25-34 — 44%
35-44 — 29%
45-54 — 13%
55-64 — 5%
65+ — 9%
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