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Tasks:

Promoting the “Tiyokal Gel” product

Instruments:

• Fullscreen Interstitials by CPM Payment Model

• Online optimization by the CTR, apps and SSP

• Google Analytics

• Targeting by interests

Geo:

Moldova

Implementation

Duration

This campaign was running for 2 weeks

Targetings

In order to reach the target audience, we targeted people by the relevant interests connected to health, sport, martial arts, etc

Optimization

We daily optimization for the campaign and chose the best performing apps in order to attract the most interested users to the website

Google Analytics

The optimization was done with the help of the BYYD platform statistics as well as the reports from GA. During the campaign we collected the apps that showed the best post-click behaviour on the website

Result

Due to the high quality optimization we could overfulfill the needed KPIs

Impressions
Plan — 627 500
Fact — 679 906
Overfulfilled by 8% within the budget

Clicks
Plan — 9413
Fact — 10287

Reach
During the campaign we could reach 272 062 unique users

Sessions — 6502
Average time on the website was planned to be not less than 40 seconds and we managed to get it up to 1 minute 29 seconds which is twice more than expected by the client

CTR
Plan — 1.50%
Fact — 1.51%

Bounce rate

Plan — not more than 40%
Fact — 19%

Gender distribution

Male — 31%
Female — 69%

Age distribution

25-34 — 44%
35-44 — 29%
45-54 — 13%
55-64 — 5%
65+ — 9%

CTR1.51%

Devices

Device manufacturers

54%
Samsung
9%
Apple
8%
Xiaomi
7%
Huawei
5%
Lenovo
17%
Others

Screenshots of placements

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