To reach the target audience, we used the following combination of targeting tools:
| Active Lifestyle: • Basketball • Travelling • Volleyball • Fitness |
• Sports • Family Travel • Walking/Health • Movies • Games, etc. |
To promote the product, we developed a banner with gaming mechanics “guess where Pepsi is”. You can check it via the link.
As a result of the campaign, we achieved the following indicators:
Plan: 2%
Fact: 2,04%
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