Advertising campaign
Pepsi
Tasks:
• Increase brand awareness
• Attracting targeted traffic to the website
• Attracting targeted traffic to the website
Instruments:
• Creative Rich Media
• Targeting by socio-demographic parameters
• Targeting by socio-demographic parameters
Geo:
• Uzbekistan
Implementation
Targeting
To reach the target audience, we used the following combination of targeting tools:
Socio-demographic:
Male/Female 14-35 years old
User interests:
Active Lifestyle: Basketball, Travelling, Volleyball, Fitness, Sports, Family Travel, Walking/Health, Movies, Games, etc.
Production
To promote the product, we developed a banner with gaming mechanics “guess where Pepsi is”. You can check it via the link.
Result
As a result of the campaign, we achieved the following indicators:
CTR:
Plan: 2%
Fact: 2,04%
Fulfillment: 104%
CTR - 2,04%
Device manufacturers
Screenshots of placements
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