• Attracting targeted traffic to the website
• Targeting by socio-demographic parameters
• Brand lift
• Landing
Targeting
We used the following combination of targeting tools to reach our audience:
Socio-demographic:
Female 21+ years old
User interests:
Tourism, Travelling, Traveling abroad, Frequent flyers, Cruise holidays, Camping, Traveling with children, etc.
Production
To promote medicine, we developed a gaming banner with the mechanics “collect first aid kit“. Check the creative via the link. As a bonus, we implemented a landing page (available via link). We conducted the Brandlift questionnaire to measure the impact of ads.
As a result of the campaign, we achieved the following indicators:
Reach – more than 626 231 unique users
Sessions – 24 434 on the landing page
Sessions – 24 201 (Managed to achieve a high transition rate of 87%)
Session duration – 00:01:22 (a benchmark in mobile advertising is 30 seconds)
Bounce rate – 38,1%. Due to optimisation, we managed to get a low bounce percentage ( average 40-50% for the mobile channel)
Reach – 626 231
Brand lift is the research of recognition growth, which helps to:
• Evaluate your brand’s organic recognition among mobile audiences*, given the large percentage of the mobile-only audience
• Get data on the increase of brand awareness after an advertising campaign
Among those who have not seen the banner before (new users), the statistics are as follows:
Question: “Are you familiar with the brand?”
answer “Yes” – 41,5% (770 clicks)
answer “No” – 58,4% (1 082 clicks)
Among those who saw the banner during the main campaign (retargeting), we obtained the following results:
Question: “Are you familiar with the brand?”
answer “Yes” – 70,2% (2 268 clicks)
answer “No” – 29,8% (965 clicks)
Based on statistics, we are seeing an increase in product awareness after the campaign.
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