Programmatic – a popular tool, which opens up many opportunities for promotion. It can increase brand awareness in the marketplace, lead new audiences, and root brand knowledge in the minds of consumers. We’re not the only ones who think so – statista has analyzed the UAE digital and mobile market 2023.
Here are the conclusions that we see:
Growth is understandable: businesses want to increase sales and reach new audiences. And there is nothing better than using programmatic tools for promotion.
Banner advertising is not only static images. At BYYD we actively use the classic banner formats as well as new interactive ones. For example, Rich Media Banner.
Rich media uses high-quality graphics, animation, video, audio and links to attract the viewer’s attention. The storytelling and dynamism of this format helps to create a powerful and memorable ad.
If you want to use Rich Media Banner, register on our platform.
By comparison, the average mobile banner ad spend in the United States is US $378 – that’s 6 times more than in the UAE. High competition for a user’s attention negatively affects his ability to consume advertising content.
Not surprisingly – at the beginning of the year, Global Digital research showed an increase in the mobile screen time of users. People now use smartphones throughout the day for work tasks, entertainment, shopping planning and self-education. Therefore, it is important to catch the user’s attention with effective tools.
Among the reasons why people use the Internet:
At BYYD, we specialize in promoting within mobile apps. Our DMP platform allows us to manage, collect and aggregate impersonal data and users. This helps set up ads correctly and show creatives only to those users who are potentially interested in the advertising offer.
Programmatic advertising has many variations. It can be displayed on websites or mobile apps, streaming services or TV. Due to the trend toward digitalization, as well as the high efficiency of programmatic, these high figures are understandable.
International programmatic platform BYYD (with offices in 9 countries) provides access to advertising campaigns all over the world!
If you want to keep up with market trends, increase sales, and expand your range of influence on your audience, it’s time to try programmatic for your marketing campaigns.