Among all the CIS countries, digital professionals especially distinguish the digital market in Kazakhstan. It is developing rapidly and offers many opportunities for advertisers.
Statista platform has published the results of research about the digital market in Kazakhstan.
Here are the main results of the study.
The global digital advertising market is rapidly growing and developing. Already in 2023, spending on digital promotion will increase greatly.
The trend towards digitalization has also influenced the ways of promotion in Kazakhstan – now it relies on digital placement.
Data Reportal research shows: 186,000 new Internet users came in last year, and that number keeps growing.
Banner advertising continues to be one of the most popular formats for placement. Video promotion is also relevant.
The BYYD platform offers advertisers a variety of placement methods, including banner and video formats. Our categories of banners include classic and premium options. One of the most popular on the CIS market and also around the world is the dynamic Rich Media.
At BYYD, there is a choice between non-rewarded and rewarded video.
The average spending rate shows the growth opportunities of mobile promotion. Advertisers shouldn’t ignore good metrics and invest in digital campaigns already now. By comparison, in the United Kingdom the price per user’s attention is US $ 117.20, and the United States – US $ 200.90.
If your goal is increasing brand awareness, attracting new audiences and strengthening your company’s position in the market, then it’s time to start mobile programmatic advertising based on the BYYD platform.
Sign up for the platform and get results from your campaigns now.
According to DataReportal research – users spend more than 6 hours a day with their smartphones. It’s not only search engines, but also various apps: gaming, household, widgets.
Note that the growth of mobile format is related to its convenience, mobility and availability to people.
By using this information correctly, it is possible to turn potential users into a target audience, customers and brand advocates.
More companies use programmatic advertising. That’s because the world is transitioning into a digital reality and businesses must adapt to the new conditions in order to grow.
The possibilities of the BYYD platform allows advertisers to find the right users and show them ads automatically.
Thanks to the wide range of targeting, our experts set up a campaign so the ads are shown only to specific people.
Want to start a mobile ad campaign and increase brand awareness too?
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