• Increasing awareness of brand
• Increasing the knowledge of the target audience about the event E-Store Birthday
• Targeting by socio-demographic characteristics
• Targeting by users interests
• Optimization by sites, SSP
• Gemius tracker system
A combination of targeting was used to reach the target audience:
• Mobile phones
• Technology and Computers
• Interests by Income
• Business Owners
• Business
• Courses of self-improvement
• Electronics
• Online shopping
• Gadgets
• Engaged Buyers
Optimization:
To accurately address the advertising message, a combination of targeting by socio-demographic parameters. We performed optimization of the advertising campaign by the BYYD platform statistics.
Applications were added to the Black List, in which there was a low interest of users in the advertising offer. With the help of daily manual optimization, we managed to reach a CTR higher than the target value.
As a result of the advertising campaigns, we managed to obtain the following indicators:
CTR:
Plan: – 0,9%
Fact: – 0,97%
As a result of the advertising campaign, it was possible to reach more than 1 032 848
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