Case Weleda rinodoron – BYYD
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Tasks:

• Raising brand awareness

• Attracting target traffic to the website

Instruments:

• FullScreen banners

• Google Analytics

• Optimization by sites, SSP

Geo:

Ukraine

Implementation

Targeting:

For accurate delivery of the advertising message, a combination of targeting tools by socio-demographic parameters and relevant user interests was used:

Babies and infants, Babysitters, Pregnancy, Pediatrics, Medicinal herbs, Alternative medicine, Health (traditional remedies), Healthy eating/natural food, Health.

Optimization:

Optimization of the advertising campaign was performed by the BYYD platform statistics in conjunction with Google Analytics. In the course of the campaign, applications were selected the traffic from which yielded the best results: low bounce rate, good time on site, page depth, target achievement.

Result

Thanks to optimization by bid and CTR, the click plan overachievement was 2%
Average time on site: 42 seconds (average indicator for mobile advertising: from 30 seconds)
Bounce rate: 5.29 % (average indicator for mobile advertising: up to 50%)
Clicks/sessions discrepancy: 30% (benchmark: 40%)
Coverage in the specified period: 153,950 users

CTR1,52%

Devices

Operating system

91%
Android
9%
IOS

Device manufacturers (top 5)

23%
Samsung
16%
Xiaomi
8%
Huawei
7%
Apple
46%
Unknown

Screenshots of placements

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