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Tasks:

• line of natural deodorants promotion
• attraction of the relevant users to the website

Instruments:

• fullscreen Interstitials
• online optimization by the apps and CTR
• finding the apps with the most relevant and interested target audience

Geo:

Russian Federation

Implementation

Targeting

In order to get to the audience we need we used the relevant interests targeting as well as the socio-demographic ones

Beauty

Cosmetics, Beauty, Shopping, SPA

Sport / Healthy way of living

Running, Yoga, Sport, Fittness, Swimming pool, Swimming, Walking, Woman’s Health, Bicycling, Gymnastics

Income Level

Money, investments, career growth, career-oriented, expensive automobiles, tourism and traveling, frequent flyers

Landing page

The users were directed to the landing page where they could learn about the products and its advantages.

Google Analytics

During the campaign we were optimizing it on an online basis with the help of BYYD Platform statistics together with the reports from Google Analytics.

Result

The complex of measures and tools used allowed achieving an overfulfillment on impressions within the budget

CTR: Plan – 1,6%, Fact – 1,72%

Impressions: Plan – 1 907 000, Fact – 1 993 030, overfulfillment by 4%

Average time on the website was more than 2 minutes and the Bounce rate less than 30%

CTR1.72%

Devices

Device manufacturers

28%
Apple
22%
Samsung
16%
Huawei
10%
Xiaomi
3.5%
Lenovo
20.5%
Others

Screenshots of placements

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