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Tasks:

• line of care cosmetics for moms and their babies
• attracting relevant users to the website

Instruments:

• fullscreen interstitials
• manual optimization of the campaign by apps and CTR
• search for applications with the most interested target audience

Geo:

Russian Federation

Implementation

Targeting

In order to reach the target audience, in addition to socio-demographic characteristics, targeting was applied on the relevant interests of users

Maternity

Family and Parents, Children, Nannies, Pregnancy, Toddlers and Babies, Pediatrics, Baby Products, etc.

Above average income

Money, Investments, Luxury Cars, Travel and Tourism, Traveling Abroad, Frequently Flying, Gourmet Cooking, etc.

Landing page

For promotion, two types of creatives with different products were developed, from the banner users were directed to a page where they could get acquainted with the assortment of the entire line and the advantages of the products.

Google Analytics

Throughout the advertising campaign, optimization was carried out according to the statistics of the BYYD platform in conjunction with the statistics of Google Analytics.

Result

Thanks to constant manual optimization, it was possible to overfulfill on impressions and achieve all the planned indicators:

CTR: plan — 1.5%, fact — 1.59%

Impressions: plan — 1 527 000, fact — 1 557 649 overfulfillment by 2%

Click / Session Discrepancy — 27%

Bounce rate — 37.94%

CTR1.59

Devices

Device manufacturers

23.7%
Samsung
19%
Apple
16%
Huawei
14.4%
Xiaomi
4%
Lenovo
22.9%
Others

Screenshots of placements

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