Selection of tools

In August, 2015, Guy Richie's movie about joint fight of intelligence agents from the USA and the USSR against mafia, named “The Man from U.N.C.L.E.” was prepared for release. In this regard, the all-Russian film distributor "Karo-Premier" has addressed to BYYD with a task to announce a premiere of the film and provide pre- and post-release information support. It was necessary to promote the movie “The Man from U.N.C.L.E.” during the rental, thereby attracting the audience to cinemas.

Landing

The design department of BYYD has created an adaptive landing with Google Analytics integration, according to the technical task of the client. The enticing interactive of a landing allowed to pass directly from the website to purchase of the ticket for the session, watch the trailer and share your actions in accounts of social networks. Such activities were designed not only to increase the interest of users, but also to stimulate and capture additional audience.

Postback-optimization

We have adjusted a postback-script, which allowed accurately trace information about all actions of users on the website. On the basis of the obtained data, we made the optimization, aimed to increase conversions.

Additional materials

All materials, except video, were personally prepared by designers of BYYD. Banners, rich-media, landing - to each material of advertising campaign was presented a special approach, which allows to achieve the maximum involvement of users.