• Attracting users to the target page
• Increase brand awareness
• Split screen
• Targeting by socio-demographic characteristics
• Interest-based targeting
• Optimization: SSP, categories, applications
• Croatia
Targetings:
Socio-demographic targeting was set for men and women aged 25-55, while relevant interest categories were selected to reach a specific audience.
Interests:
| Interests by income level • Business • Business trips • Money, investment • Stocks / shares • Foreign Travel • Personal finance • Career advancement • Career improvement • Career development efforts • Travel • Frequent flyers • Real estate |
Cold and flu • Cold and flu • Health • Medical or health • Natural health remedies • Alternative medicine • Healing herbs Self-care |
Allergy • Medical or health • Allergy • Healthy food / Natural products • Vitamin supplements • Natural / Organic • Healing herbs • Natural health remedies • Wildlife / Environment Interests (Beauty)* |
Optimization:
Throughout the campaign, applications were selected based on superior post-click metrics: a low bounce rate, extended on-site duration, and deeper site engagement. Mobile campaign optimization relied on data from the BYYD platform and Google analytics service.
SERBIA
CPM
At the end of the ad campaign, we were able to reach over 594.423 users, exceeding our goals for clicks and impressions.
The planned number of impressions for CPM video interaction campaign was 1.140.684 impressions; we managed to catch 1.188.859. The average CTR is 1,20%, we managed to catch a rate of 1,28%.
Clicks:
Google analytics data:
Sessions: 10 537
Bounce rate: 79.5%
Average session duration: 4m 03s
OS:
Android: 95%
iOS: 5%
Device manufacturers:
Top applications:
CROATIA
CPM
At the end of the ad campaign, we were able to reach over 643.899 users, exceeding our goals for clicks and impressions.
The planned number of impressions for CPM split screen campaign was 1.224.490 impressions; we managed to catch 1.287.781. The average CTR is 1,80%, we managed to catch a rate of 1,88%.
Clicks:
Google analytics data:
Sessions: 11 097
Bounce rate: 67.7%
Average session duration: 6m 18s
OS:
Android: 89%
iOS: 11%
Device manufacturers:
Top applications:
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