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Tasks:

Promotion of a new collection of rose gold from Jewelry House “Pandora”

Instruments:

Full set of banners
Pricing model - CPC
Google Analytics

Geo:

Russian Federation

Implementation

Targeting

There was targeting only on women interested in fashion, jewelry, cosmetics, magazines. etc.

Optimization

We carried out optimization on sources of traffic to achieve high rates and conversions on sites. Users were proposed to play the game on clients web-page to receive Pandora Rose certificate.

Result

Due to the optimization we managed to achieve good results.

Overfulfillment on clicks – 16%

Overfulfilment on impressions – 14%

CTR 2.05 %

CTR2,05%

Devices

Operating system

66%
iOS
32%
Android
2%
Windows

Device manufacturers

66%
Apple
11%
Samsung
8%
Others
7%
Lenovo
5%
Sony
3%
Asus

Screenshots of placements

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