Advertising campaign
Pandora Rose
Tasks:
Promotion of a new collection of rose gold from Jewelry House “Pandora”
Instruments:
Full set of banners
Pricing model - CPC
Google Analytics
Pricing model - CPC
Google Analytics
Geo:
Russian Federation
Implementation
Targeting
There was targeting only on women interested in fashion, jewelry, cosmetics, magazines. etc.
Optimization
We carried out optimization on sources of traffic to achieve high rates and conversions on sites. Users were proposed to play the game on clients web-page to receive Pandora Rose certificate.
Result
Due to the optimization we managed to achieve good results.
Overfulfillment on clicks – 16%
Overfulfilment on impressions – 14%
CTR 2.05 %
CTR - 2,05%
Device manufacturers
Operating system
Screenshots of placements
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