Case Nintendo switch – BYYD
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Tasks:

• Increasing brand awareness
• Attracting target audience to the site

Instruments:

• Video
• Google Analytics + Yandex Metrica
• Optimization by site, SSP

Geo:

Russian Federation (Moscow + cities with a million inhabitants)

Implementation

To get into the target audience was used targeting by relevant interests:

Exercise (3+ times a week), Physical Fitness, Jogging, Water Sports, Yoga, Walking / Health, Walking, Hiking, Cycling, Diet / Weight Management, Healthy Diet / Organic Food, Vitamin Supplements

The sites of the following categories were used for placement:

Sports, Exercise, Health & Fitness, Sports, Bicycle, Mountain Biking, Running, Swimming, Walking, Weight Loss, Healthy / Low Calorie Eating

Throughout the entire advertising campaign, constant manual optimization was carried out according to the statistics of the BYYD platform in conjunction with statistics from Google Analytics and Yandex Metrica.

Result

he set of measures and tools used made it possible to achieve overfulfillment of the necessary indicators:
Clicks:
Plan – 21 954
Fact – 23 270
Overfulfillment by 6%

CTR:
Plan – 1.8%
Fact – 1.83%

Video searches (100%) – 564 108
Reaching more than 580,000 users

CTR1,83 %

Devices

Device manufacturers (top 5)

22%
Samsung
13%
Huawei
11%
Xiaomi
6%
Apple
2%
Lenovo

Screenshots of placements

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