Advertising campaign
Nintendo switch
Tasks:
• Increasing brand awareness
• Attracting target audience to the site
• Attracting target audience to the site
Instruments:
• Video
• Google Analytics + Yandex Metrica
• Optimization by site, SSP
• Google Analytics + Yandex Metrica
• Optimization by site, SSP
Geo:
Russian Federation (Moscow + cities with a million inhabitants)
Implementation
To get into the target audience was used targeting by relevant interests:
Exercise (3+ times a week), Physical Fitness, Jogging, Water Sports, Yoga, Walking / Health, Walking, Hiking, Cycling, Diet / Weight Management, Healthy Diet / Organic Food, Vitamin Supplements
The sites of the following categories were used for placement:
Sports, Exercise, Health & Fitness, Sports, Bicycle, Mountain Biking, Running, Swimming, Walking, Weight Loss, Healthy / Low Calorie Eating
Throughout the entire advertising campaign, constant manual optimization was carried out according to the statistics of the BYYD platform in conjunction with statistics from Google Analytics and Yandex Metrica.
Result
he set of measures and tools used made it possible to achieve overfulfillment of the necessary indicators:
Clicks:
Plan – 21 954
Fact – 23 270
Overfulfillment by 6%
CTR:
Plan – 1.8%
Fact – 1.83%
Video searches (100%) – 564 108
Reaching more than 580,000 users
CTR - 1,83 %
Device manufacturers
Screenshots of placements
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