• Maximum impression volume, audience reach, video views
• Fullscreen banner
• Optimization by App, SSP
• BlackList App (excluded from placements) categories: News, Politics
Optimization:
The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform. The BlackList included applications that had a low percentage of completion, a high cost per impression, and a low CTR. Also, the flight with video clips is optimized for the level of searches.
1st Flight:
Impressions: Plan – 1 500 000, Fact – 1 580 553
Clicks: Plan – 31 000, Fact – 36 872
CTR: Plan – 2,00%, Fact – 2,33%
Video inspections: 93,31% of video views
Reach – more than 770 000 unique users
2st Flight:
Impressions: Plan – 750 000, Fact – 763 775
Clicks: Plan – 11 250, Fact – 12 256
CTR: Plan – 1,50%, Fact – 1,60%
Reach – more than 390 000 unique users
3st Flight:
Impressions: Plan – 1 100 000, Fact – 1 103 783
Clicks: Plan – 16 500, Fact – 16 723
CTR: Plan – 1,50%, Fact – 1,52%
Reach – more than 570 000 unique users
We reached a broad audience and a high level of video views during the campaign, which contributed to increasing brand awareness and keeping the brand top in mind.
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