Case Miele – BYYD
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Tasks:

• Raising awareness

• Attracting target traffic to the website

Instruments:

• Rich media

• Targeting by social & demographic attributes and interests

Geo:

Almaty, Aktau, Karagandy, Nur-Sultan

Implementation

TARGETING TOOLS

The following tool kit was selected to identify the target audience:

Social & demographic parameters:

Men and women in the 24+ age category

Relevant interests:

Household appliances, Home furniture, Books and literature, Real estate, Renovation, House decoration and furniture purchasing, House selling/buying

To attract the audience, the interactive banner RichMedia with routing possibility was used

Result

As a result of the advertising campaign, the following indicators were achieved:
Coverage:
Plan — 220,000
Actual — 265,000

Sessions:
Plan — 6,885
Actual — 11,987

CTR2%

Devices

Device manufacturers (top 5)

59%
Samsung
15%
Huawei
11%
Xiaomi
8%
Apple
7%
LG

Screenshots of placements

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