Advertising campaign
Miele
Tasks:
• Raising awareness
• Attracting target traffic to the website
• Attracting target traffic to the website
Instruments:
• Rich media
• Targeting by social & demographic attributes and interests
• Targeting by social & demographic attributes and interests
Geo:
Almaty, Aktau, Karagandy, Nur-Sultan
Implementation
TARGETING TOOLS
The following tool kit was selected to identify the target audience:
Social & demographic parameters:
Men and women in the 24+ age category
Relevant interests:
Household appliances, Home furniture, Books and literature, Real estate, Renovation, House decoration and furniture purchasing, House selling/buying
To attract the audience, the interactive banner RichMedia with routing possibility was used
Result
As a result of the advertising campaign, the following indicators were achieved:
Coverage:
Plan — 220,000
Actual — 265,000
Sessions:
Plan — 6,885
Actual — 11,987
CTR - 2%
Device manufacturers
Screenshots of placements
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