• Attracting users to the target page
• Increase brand awareness
• Targeting by socio-demographic characteristics
• Interest-based targeting
• Optimization: SSP, categories, applications
Production:
Our production team created Richmedia
Targetings:
Socio-demographic targeting was set for men and women aged 18-55, while relevant interest categories were selected to reach a specific audience.
Interests:
| Family • Kids • Children’s products • Toddlers and babies • Babysitters • Family and parents • Parents of preschoolers • Parents of teenagers Women Health |
Health • Cold and flu • Health • Medical or health • Pediatrics • Natural health remedies Men’s health |
Career • Career improvement • Pregnancy • Business • Business trips • Money, investment • Frequent flyers • Beauty |
Optimization:
Throughout the campaign, applications were selected based on superior post-click metrics: a low bounce rate, extended on-site duration, and deeper site engagement.
Throughout the campaign, applications were selected based on superior post-click metrics: a low bounce rate, extended on-site duration, and deeper site engagement.
CPS
Sessions:
Clicks:
Impressions:
CTR: 2.11%
Bounce rate: 69.73%
Duration time: 2m 48s
At the end of the ad campaign, we were able to reach over 306,227 users, exceeding our goals for clicks and impressions.
CPC
Clicks:
Impressions:
At the end of the ad campaign, we were able to reach over 148,154 users, exceeding our goals for clicks and impressions.
Top apps:
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