Case LG – BYYD
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Tasks:

• Announcing new LG Vacuum cleaner
• Attracting target audience to the website

Instruments:

• Rich Media Banner
• Manual campaign optimization by KPIs using Google Analytics
• Socio-Demographic targetings together with the relevant interests

Geo:

• Million-cities in Russian Federation

Implementation

Targeting

Socio Demographic: F/M 25-55 y.o.

Interests, linked with the product

Home electronics, New technologies, Online shopping, Online items comparison

Interests of the high-level income audience

Money, Investments, Stocks, Bonds, Business, Buying/selling houses and apartments, Luxe Automobiles, Frequent flyers, Glfing, Delicacies

Production

BYYD Creative team has made a special Rich Media creative with a gaming mechanics

Result

Impressions:
Plan – 2,000,000
Fact – 2,000,974

• Average time on the website – 36 seconds
• Reach – 900.000 unique users

Rich Media Banner

CTR2%

Devices

Device manufacturers (top 5)

29.6%
Samsung
25.7%
Huawei
15.8%
Apple
10.4%
Xiaomi
2%
Lenovo

Screenshots of placements

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