Advertising campaign
LG
Tasks:
• Announcing new LG Vacuum cleaner
• Attracting target audience to the website
• Attracting target audience to the website
Instruments:
• Rich Media
• Manual campaign optimization by KPIs using Google Analytics
• Socio-Demographic targetings together with the relevant interests
• Manual campaign optimization by KPIs using Google Analytics
• Socio-Demographic targetings together with the relevant interests
Geo:
• Million-cities in Russian Federation
Implementation
Targeting
Socio Demographic: F/M 25-55 y.o.
Interests, linked with the product
Home electronics, New technologies, Online shopping, Online items comparison
Interests of the high-level income audience
Money, Investments, Stocks, Bonds, Business, Buying/selling houses and apartments, Luxe Automobiles, Frequent flyers, Glfing, Delicacies
Production
BYYD Creative team has made a special Rich Media creative with a gaming mechanics
Result
Impressions:
Plan – 2,000,000
Fact – 2,000,974
• Average time on the website – 36 seconds
• Reach – 900.000 unique users
CTR - 2%
Device manufacturers (top 5)
Screenshots of placements
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