Get access
Advertising campaign
LG
Tasks:
• Announcing new LG Vacuum cleaner
• Attracting target audience to the website
Instruments:
• Rich Media Banner
• Manual campaign optimization by KPIs using Google Analytics
• Socio-Demographic targetings together with the relevant interests
Geo:
• Million-cities in Russian Federation
Implementation

Targeting

Socio Demographic: F/M 25-55 y.o.

Interests, linked with the product

Home electronics, New technologies, Online shopping, Online items comparison

Interests of the high-level income audience

Money, Investments, Stocks, Bonds, Business, Buying/selling houses and apartments, Luxe Automobiles, Frequent flyers, Glfing, Delicacies

Production

BYYD Creative team has made a special Rich Media creative with a gaming mechanics

Result

Impressions:
Plan – 2,000,000
Fact – 2,000,974

• Average time on the website – 36 seconds
• Reach – 900.000 unique users

Rich Media Banner

CTR - 2%
Device manufacturers (top 5)
Screenshots of placements
Advertising campaign
Advertising campaign

Do you like this case?

Request from us unpublished cases!

Request additional cases