• Attracting targeted traffic to the site
• Increasing brand awareness
• Rich media
• Optimization by site, SSP
• Yandex Metric
Almaty, Nur-Sultan, Atyrau, Karaganda, Kostanay, Ust-Kamenogorsk
Gardening, Home and garden, Landscaping, Household appliances, Real estate, Renovation, Home repair, Sale / purchase of houses, Exterior decoration, Construction.
Throughout the entire advertising campaign, constant manual optimization was carried out according to the BYYD platform statistics in conjunction with Yandex Metrica statistics.
The set of measures and tools used made it possible to achieve overfulfillment of the required indicators.
Plan – 3 920
Fact – 4 742
Overfulfillment by 21%
Bounce rate – 36.5%
Time on the site – 1 minute 18 seconds.
Divergence of clicks / sessions – 17%