Case Kärcher – BYYD
Get access

Tasks:

• Attracting targeted traffic to the site
• Increasing brand awareness

Instruments:

Rich media
• Optimization by site, SSP
• Yandex Metric

Geo:

Almaty, Nur-Sultan, Atyrau, Karaganda, Kostanay, Ust-Kamenogorsk

Implementation

To get into the target audience, BYYD used targeting by relevant interests:

Gardening, Home and garden, Landscaping, Household appliances, Real estate, Renovation, Home repair, Sale / purchase of houses, Exterior decoration, Construction.

Throughout the entire advertising campaign, constant manual optimization was carried out according to the BYYD platform statistics in conjunction with Yandex Metrica statistics.

Result

The set of measures and tools used made it possible to achieve overfulfillment of the required indicators.

Sessions:
Plan – 3 920
Fact – 4 742
Overfulfillment by 21%

Post-click indicators:
Bounce rate – 36.5%
Time on the site – 1 minute 18 seconds.
Divergence of clicks / sessions – 17%

Devices

Device manufacturers (top 5)

24%
Samsung
19%
Huawei
17%
Xiaomi
8%
Apple
5%
Honor

Screenshots of placements

Do you like this case?

Request from us unpublished cases!

Request additional cases
Share with colleagues and friends!