• Increasing brand awareness
To get into the target audience, BYYD used targeting by relevant interests:
• Gardening
• Home and garden
• Landscaping
• Household appliances
• Real estate
• Renovation
• Home repair
• Sale / purchase of houses
• Exterior decoration
• Construction
Throughout the entire advertising campaign, constant manual optimization was carried out according to the BYYD platform statistics in conjunction with Yandex Metrica statistics.
Production
In this Rich Media , our production implemented a before/after mechanic to show the garden flourishing after a proper watering. Thus it would promote the main idea of the campaign, “Flourishing garden is also happy with discounts”. After interacting with the banner, the user can see the irrigation equipment and pumps discounted by %15 and %20 accordingly.
The set of measures and tools used made it possible to achieve overfulfillment of the required indicators.
Sessions:
Plan – 3 920
Fact – 4 742
Overfulfillment by 21%
Post-click indicators:
Bounce rate – 36.5%
Time on the site – 1 minute 18 seconds.
Divergence of clicks / sessions – 17%
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