Targeting:

For the most precise targeting of the potential audience, we used a combination of targeting tools by socio-demographic and relevant user interests such as:
⦁ Travelling
⦁ Travel abroad
⦁ Family vacations
⦁ Cruise vacation
⦁ Gourmet food
⦁ Delicacies
⦁ Wine evaluation
⦁ Golf

Optimisation:

We performed optimisation of the advertising campaign by the BYYD platform statistics in conjunction with Google Analytics. We selected applications that yielded the best results in the campaign: low bounce rate, high session duration and depth, target achievement.