Case Gloria Hotels & Resorts – BYYD
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Tasks:

• Increasing the brand awareness
• Attracting target audience to the website

Instruments:

• Fullscreen banners
• Interest targeting
• Google Analytics
• Optimisation by apps, CTR

Geo:

Moskow, St Petersburg, Ekaterinburg, Kazan, Ufa, Samara, Krasnodar, Rostov

Implementation

Targeting:

For the most precise targeting of the potential audience, we used a combination of targeting tools by socio-demographic and relevant user interests such as:
⦁ Travelling
⦁ Travel abroad
⦁ Family vacations
⦁ Cruise vacation
⦁ Gourmet food
⦁ Delicacies
⦁ Wine evaluation
⦁ Golf

Optimisation:

We performed optimisation of the advertising campaign by the BYYD platform statistics in conjunction with Google Analytics. We selected applications that yielded the best results in the campaign: low bounce rate, high session duration and depth, target achievement.

Result

Sessions with a duration of more than 30 seconds:

Plan 3,500
Fact 6,389 (5,382 unique sessions)
In total, 132,374 unique users have seen the ads during the campaign.

Google Analytics metrics:

Average session duration
2 min 6 sec
Bounce rate 35,69%

Devices

Device manufacturers (top 5)

35%
Samsung
15%
Apple
5%
Xiaomi
3%
Huawei
3%
ZTE

Screenshots of placements

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