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Tasks:

• Increasing the brand recognition
• Attracting target audience to the website

Instruments:

• Rich Media Banners
• Manual campaign optimization by KPIs using Yandex Metrica

Geo:

Moscow, St. Petersburg, Sochi

Implementation

Creatives

Two Rich Media creatives with various products were created for the campaign, each of them led to the page of the corresponding product

Targeting

In order to reach the target audience, in addition to socio-demographic characteristics, targeting by relevant interests was applied. The groups of interests used were: home decoration, buying furniture, high-level income.

Optimization

Throughout the entire period of the advertising campaign, optimization was carried out according to the statistics of the BYYD platform in conjunction with the statistics of Yandex Metrica. A pool of apps was selected daily, sessions from which gave the best behavioral indicators on the website that met the conditions established by KPIs.

Result

Due to the online optimization and complex of targeting instruments we were able to overachieve the impressions plan by 6% (plan was 289885, fact 306017)

• Average time on the website – 00:00:57
• Bounce rate – 39
• CTR 2.01%

Creatives Rich Media:
Interior accessories
Decorations

CTR2.01%

Devices

Operating system

85%
Android
15%
iOS

Device manufacturers

30%
Samsung
15%
iPhone
13%
Huawei
9%
Xiaomi
4%
Lenovo
29%
Others

Screenshots of placements

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