Case Frautest Candida – BYYD
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Tasks:

• Increasing the Frautest brand recognition
• Attracting target audience to the website
•Promoting Frautest candida test

Instruments:

• Fullscreen Interstitials
• Manual campaign optimization by KPIs using Yandex Metrica
•Socio-Demographic targetings together with the relevant interests
•Optimization by apps and CTR

Geo:

Moscow, St. Petersburg

Implementation

Targeting

In order to reach the target audience, in addition to socio-demographic characteristics, targeting by relevant interests was applied. The groups of interests used were: women’s health, reproductive health, medicine, natural health, vitamins, healthy lifestyle

Optimization

Throughout the entire period of the advertising campaign, optimization was carried out according to the statistics of the BYYD platform in conjunction with the statistics of Yandex Metrica. A pool of apps was selected daily, sessions from which gave the best behavioral indicators on the website that met the conditions established by KPIs

Result

• Impressions
Plan – 2100000
Fact – 2263964

• Sessions – 24234
• Convertions of clicks to sessions – 74%
• Average time on the website – 00:01:20
• Bounce rate – 34.8%

• Reach: During the campaign we reached more than 539000 unique users

CTR1.53%

Devices

Device manufacturers (top 5)

34.0%
Samsung
17.0%
Xiaomi
15.0%
Huawei
4.0%
Lenovo
3.0%
Meizu

Screenshots of placements

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