Case Flash Up – BYYD
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Tasks:

• Increasing brand awareness
• Attracting targeted traffic to the site
• Stimulating the target audience to purchase goods

Instruments:

• RichMedia
• Socio-demographic targeting
• Relevant interests
• Whitelist of applications

Geo:

Kazakhstan

Implementation

Reaching the target audience

To accurately hit the target audience, in addition to targeting by socio-demographic parameters, we targeted the relevant interests of the categories:

• Food: Food and drink, Food
• Education: Education, Adult Education, Students, Scholarships, Career Planning, Foreign Language Learning
• Arts and Entertainment: Arts and Entertainment, Humor, Cinema, Music, TV, Society, Dating

Optimization

The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform in conjunction with Google Analytics. During the campaign, applications were selected, traffic from which gave the best indicators: a small percentage of refusals, a good duration of stay on the site, the depth of site viewing, achievement of goals.

Result

SKU
impressions
: Plan – 1 500 000 Fact  – 1 502 637
Clicks:
Plan – 30 000 Fact  – 32 086
CTR: Plan – 2,0 % Fact  – 2,00 %

PROMO
impressions: Plan – 1 500 000 Fact  – 1 596 294
Clicks: Plan – 30 000 Fact  – 32 058
CTR:
Plan – 2,0 % Fact  – 2,13 %

NEW
impressions: Plan – 1 500 000  Fact – 1 505 114
Clicks: Plan – 30 000 Fact  – 33 480
CTR:
Plan – 2,0% Fact  – 2,22 %

Behavioral metrics by Google Analytics:
SKU
Sessions: 24,586
Refusals: 55%
Time on site: 1 min 23 sec
View Depth: 1.20

PROMO
Sessions: 24 163
Refusals: 24%
Time on site: 1 min 55 sec
View Depth: 1.23

NEW
Sessions: 22 630
Refusals: 24%
Time on site: 2 min 09 sec
View Depth: 1.24

Coverage:
As a result of the advertising campaign, it was possible to reach 1,258,294 users.

CTR2,22 %

Devices

Screenshots of placements

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