• Attracting users to the target page
• Promoting the company's products
• Informing buyers about the product
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Configuring relevant interests and categories of applications
• Optimization by apps, CTR
Targeting
To accurately address the advertising message, a combination of targeting by socio-demographic parameters (M/F, 18-65) and relevant user interests were used:
| • Food and Beverages • Grill and BBQ • Wine |
• Cooking or Culinary • Online Purchases |
For precise targeting of the advertising message, we employed a combination of socio-demographic parameters and users’ relevant interests.
Alongside socio-demographic parameters, we created a whitelist containing optimal application categories for placement.
Optimization:
We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.
Throughout the campaign, applications were selected based on superior post-click metrics: a low bounce rate, extended on-site duration, and deeper site engagement.
Fullscreen
Period: December 14 – December 31
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Impressions:
Clicks:
As a result of the advertising campaign, we managed to reach over 369 452 users, surpassing the click and impression targets set.
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