Selection of apps
Apps for placement of advertisements were selected among applications with the most interested audience. Applications with the most qualitative traffic were selected for the campaign
Optimization
There was performed a manual optimization on KPI. The tactics of gradual increase in the maximum rates has been accepted to get access to better equipment and higher CTR. Thus, it was succeeded to increase CTR and, at the same time, not to go beyond the designated campaign budget due to the frame from rather inexpensive and qualitative applications.
The campaign took place in conditions of the limited budget. To correct indicators and to achieve the declared results of advertising campaign, Mobile managers of BYYD selected applications with the most qualitative traffic. Thus it was possible to “catch” a balance between the quality of a traffic and the number of viewings.
Compared with the beginning of the campaign, in the evening, CTR rose by 4.8 times. The average CTR has reached 6.84%.
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