Case Braun – BYYD
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Tasks:

• Attracting target audience to the site
• Increasing brand awareness

Instruments:

RichMedia
• Optimization by site, SSP

Geo:

Kazakhstan

Implementation

To get into the target audience was used targeting by relevant interests:

• home appliances

Throughout the entire advertising campaign, constant manual optimization was carried out according to the statistics of the BYYD platform.

Result

The set of measures and tools used made it possible to achieve overfulfillment of the necessary indicators:

Clicks RichMedia
Planed: 8 928
Actual: 9 988

Overfulfillment by 12%

Devices

Device manufacturers (top 5)

25%
Samsung
21%
Huawei
15%
Xiaomi
9%
Oppo
4%
Apple

Screenshots of placements

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