• Attracting targeted TRAFFIC to the site
• Targeting by social-demographic characteristics and interests
Targeting
The following list of targeting options was selected to highlight the target audience:
• Social-demographic parameters: men 30-50 years old and women 22-50 years old
• Relevant interests:
Female Interests
For home: Household appliances, Indoors, Home furnishing/decorating, Home Improvement or Repair
Children / family: Children, Health, Children's products, Family vacation, Family and parents, Toddlers and babies, Parents of preschoolers, Parents of teenagers, Marriage, Pets
Male Interests
For home: Household appliances, Indoors, Real estate, Home furnishing/decorating, Home Improvement or Repair
Health: Men's health, Sport
Social life: Takeaway dinner, Society, Marriage, Purchase video, Watching cable TV, Fashion and Style, Shopping, Blogging, Purchase video, Watching cable TV
Production
The Rich media banner was used to attract the audience
We managed to get that behavioral indicators as a result of the advertising campaign:
• Sessions – 35 166
• Time on the site – 00:02:09 (Excellent time on the site, the average on mobile channel starts from 30 seconds)
• Bounce rate – 35.10% (due to optimization we managed to get low % of bounce rate, the average on mobile channel is 40-50% )
• Coverage – 1 273 865
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