Case Bissell – BYYD
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Tasks:

• Increasing awareness
• Attracting targeted TRAFFIC to the site

Instruments:

• Rich media
• Targeting by social-demographic characteristics and interests

Geo:

Saudi Arabia (Jeddah, Riyadh and Khobar)

Implementation

Targeting

The following list of targeting options was selected to highlight the target audience:
• Social-demographic parameters: men 30-50 years old and women 22-50 years old
• Relevant interests:

Female Interests
For home: Household appliances, Indoors, Home furnishing/decorating, Home Improvement or Repair
Children / family: Children, Health, Children's products, Family vacation, Family and parents, Toddlers and babies, Parents of preschoolers, Parents of teenagers, Marriage, Pets

Male Interests
For home: Household appliances, Indoors, Real estate, Home furnishing/decorating, Home Improvement or Repair
Health: Men's health, Sport
Social life: Takeaway dinner, Society, Marriage, Purchase video, Watching cable TV, Fashion and Style, Shopping, Blogging, Purchase video, Watching cable TV

Production

The Rich media banner was used to attract the audience

Result

We managed to get that behavioral indicators as a result of the advertising campaign:
• Sessions – 35 166
• Time on the site – 00:02:09 (Excellent time on the site, the average on mobile channel starts from 30 seconds)
• Bounce rate – 35.10% (due to optimization we managed to get low % of bounce rate, the average on mobile channel is 40-50% )
• Coverage – 1 273 865

CTR2%

Devices

Device manufacturers (top 5)

34%
Huawei
27%
Samsung
16%
Apple
7%
Xiaomi
6%
Lenovo

Screenshots of placements

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