• Increasing the recognition of the brand
• Attracting target audience to the product website
• Interest targeting
• Google Analytics
• Optimization by apps, CTR
Targetings
To reach the target audience, in addition to socio-demographic characteristics, we applied targeting by relevant interests:
• Dermatology • Skincare • Health • Natural health remedies • Cosmetics • Makeup • Allergies Beauty
Optimization
There was an ongoing daily optimization based on BYYD’s statistics and Google Analytics statistics during the whole advertising campaign. A list of apps was collected and corrected daily by end-user behaviour.
Reach – more than 878 734 unique users:
Sessions:
Plan 21 000
Fact 27 131
Click fact — 38 959
Difference between clicks and sessions 30% (average rate for the mobile channel is ~40%)
Average session duration — more than 2.07 minutes
45% of all sessions to the website for the whole period of the campaign
⅓ of all new users attracted to the website
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