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Advertising campaign
AVENE Cleanance Gel
Tasks:
• Promotion of wash gel for oily and acne-prone skin
• Increasing the recognition of the brand
• Attracting target audience to the product website
Instruments:
• Fullscreen banners
• Interest targeting
• Google Analytics
• Optimization by apps, CTR
Geo:
Turkey
Implementation

Targetings

To reach the target audience, in addition to socio-demographic characteristics, we applied targeting by relevant interests:

• Dermatology • Skincare • Health • Natural health remedies • Cosmetics • Makeup • Allergies Beauty

Optimization

There was an ongoing daily optimization based on BYYD’s statistics and Google Analytics statistics during the whole advertising campaign. A list of apps was collected and corrected daily by end-user behaviour.

Result

Reach – more than 878 734 unique users:

Sessions:
Plan 21 000
Fact 27 131

Click fact — 38 959

Difference between clicks and sessions 30% (average rate for the mobile channel is ~40%)
Average session duration — more than 2.07 minutes

45% of all sessions to the website for the whole period of the campaign
⅓ of all new users attracted to the website

Device manufacturers (top 5)
Operating system
Screenshots of placements
Advertising campaign

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